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Practical insights, honest opinions and useful tips for everyone who builds and manages brands. Written by people who do the work, for people who do the work.

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BrandDeck next to Frontify and Bynder

Why we put ourselves next to Frontify and Bynder

We put BrandDeck next to Frontify and Bynder on purpose. Here is why, and what that comparison says about where brand management is going.

How to build a brand system that works without you

A brand guide documents the rules. A brand system makes them work, even when you're not in the room. Here's how to build one for your clients, step by step.

Blog - Why a PDF?

Why do we still make PDF brand guidelines?

A beautiful brand book gets opened once, then forgotten. Here is why a PDF is the wrong home for a brand, and what I think works better.

BrandDeck ❤️ Figma

Designing with your brand in Figma

Stop copying hex codes from PDFs and hunting for logos. The BrandDeck plugin pulls your brand straight into Figma. Available now in Figma Plugins.

numbers don't lie

Brand consistency statistics: what the data says

Numbers don't lie. Here are the branding statistics every designer and brand manager needs to know: from brand consistency to color, trust and revenue impact.

How brands make people feel

Brand psychology: what designers need to know

95% of buying decisions happen subconsciously. How emotion, color and repetition make a brand stick, and what that means for designers.

Emoji in brand communication: a guide for creatives

What emoji mean, how meaning differs between generations, and how brands can use emoji without getting it wrong. A practical guide.

How to turn brand management into a monthly service

Most creatives deliver a brand and move on. But brand management can become a recurring monthly service that pays for itself. Here's how to make it work.

AI for brand content: how to stay on brand

AI writes fast, but without brand context it writes generic. How to give AI your brand voice and identity so the content stays on brand.

BrandDeck vs Frontify

Frontify vs BrandDeck: which brand tool fits you

An honest comparison of Frontify and BrandDeck. What each tool is built for, where they differ, and how to choose the one that actually fits how you work.

How to onboard a new client as a creative agency

How to onboard a new client as a creative agency

A practical client onboarding process for small agencies and freelancers: questionnaire, kickoff call, brand foundation, shared workspace.

Brand guidelines: how to make ones people use

How to build brand guidelines people actually use. What to include, what to skip, and why the format you deliver them in matters.

Brand consistency: what it is and why it breaks

Brand consistency breaks down when the right information is hard to find. What causes it, and how small and growing brands can fix it.

Brand identity: why it is more than your logo

Brand identity is more than a logo. What it includes, why it matters as your business grows, and how to build one that holds up over time.

Brand portal: what it is and when you need one

A brand portal is one online place for your brand guidelines and files. What goes in it, who needs one, and how to choose the right type.

Building a brand: start with the foundation

A strong brand starts with clarity, not design. How purpose, audience and structure form the foundation of a brand that keeps up with you.

Brand management tools: the top 5 compared

An honest comparison of five brand management tools. No sponsored rankings, just a guide to the tool that fits how you work.

What is a dam (digital asset management explained)?

DAM: what digital asset management is

DAM stands for digital asset management. What it is, when you need one, and how it differs from storage tools and enterprise platforms.

What is a brandguide?

Brand guide: what it is and how it differs

A brand guide, brand book and style guide explained. What they are, how they differ, and why a PDF is no longer the best way to manage your brand guidelines.

Meet the authors

Danny Verroen

Danny Verroen

Danny Verroen is a brand strategist and co-founder of BrandDeck. He writes about building clear, usable brand systems that teams can apply every day.

Bas Hennekam

Bas Hennekam

Bas Hennekam is a digital marketing manager who writes for BrandDeck Learn about campaign strategy, SEO and audience engagement.

Free tools for creatives.

Built for the people who work with brands every day.

QR code generator

QR code generator tool on BrandDeck

Contrast checker

Contrast checker tool on BrandDeck

Color pallet generator

Color palette generator tool on BrandDeck

Search all emoji’s

Emoji search tool on BrandDeck

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