Adding a logo in BrandDeck takes four steps: open your brand, switch to edit mode, add a logo block and upload your logo file. Press OK and the logo is live in your brand guide, ready for anyone you share the brand with to view and download.
What is a logo block in BrandDeck?
A logo block is the part of your BrandDeck brand guide where your logo files live. The block shows the logo, holds the downloadable files and keeps every version in one place. A brand guide in BrandDeck is built from blocks, and the logo block is one of them.
Other blocks cover the rest of your brand. Think of colors, fonts, text, images and files. [Check: name the blocks that are available right now.] You can stack these blocks in any order you like, so every brand guide gets the structure that fits it.
How do you add a logo to your brand?
You add a logo in four steps. The video above shows the same steps from an empty brand.
- Open your brand. Go to the brand environment in BrandDeck. You can start with an empty brand or add the logo to a brand you already built.
- Switch to edit mode. Turn on edit mode at the top of the screen. Only in edit mode can you add or change blocks.
- Add a logo block. Click to add a block and choose the logo block. You will see the full list of blocks here, so this is also a good moment to look at what else you can add.
- Upload your logo and press OK. Upload your logo file, for example a PNG. Press OK and your logo is ready.
Adding a logo in BrandDeck is that simple. The logo now shows in your brand guide and people with access can download it.
Which logo file formats can you upload?
In the video we upload a PNG, but a logo block can hold more than one format. [Check: list the formats, for example SVG, PNG, JPG and PDF.] It is smart to upload every format your client or team will need. A designer often wants SVG, while a colleague making a presentation just needs a PNG.
Upload the formats once, and nobody has to email you for a different version again.
Can you add different color versions of a logo?
Yes. A logo block can hold several color versions of the same logo. Think of a full color version, a black version, a white version for dark backgrounds and a single color version for print.
Adding every version stops people from making their own. When the white logo is not there, someone will recolor the original themselves. That is exactly how a brand slowly drifts apart.
Where does the logo show up after you add it?
The logo shows up in the logo block of your brand guide in BrandDeck. Anyone you share the brand with sees it there and can download the files they need. When you replace a logo later, everyone automatically sees the new version. There is no old PDF or email attachment floating around with an outdated logo.
Why put your logo in BrandDeck instead of a PDF?
A logo in a PDF brand book is a picture of a logo. People cannot download it in the right format, so they take a screenshot or search their inbox for an old file. A logo block in BrandDeck holds the real files. Every format and color version is one click away, and it is always the latest one. Read more about why PDF brand guidelines fall short.
Can AI add a logo for you?
Yes. You can connect an AI assistant like Claude to BrandDeck through MCP, the Model Context Protocol. Once connected, you can ask Claude to add blocks, fill in texts or update your brand for you. Read how to connect AI to BrandDeck to set it up in a few clicks.
Tips for adding a logo
- Start with the logo. The logo is the block people look for first, so put it at the top of your brand guide.
- Name your files clearly. A file called "logo_white.svg" helps people more than "logo_FINAL_v3.png".
- Add a short usage note. One sentence about where each version is used saves a lot of questions.
- Check it as a viewer. Open the brand the way your client sees it, and check that every file downloads correctly.
What to do next
Now that your logo is in place, add the rest of your brand. Learn how to add assets to store photos, templates and other brand assets next to your brand guide.