Connecting AI to BrandDeck gives Claude direct access to your brands through an MCP connection. Create a connection code in BrandDeck, add it as a connector in Claude, give it a name and press OK. Claude can then read your brand and build or update it on request.
What does connecting AI to BrandDeck do?
Connecting AI to BrandDeck gives an AI assistant like Claude direct access to your brands. The connection works both ways. Claude can read your brand, so its answers and content follow your colors, fonts, tone of voice and brand story. And Claude can write to your brand, so you can build or update a brand guide by simply asking.
Without a connection, you copy and paste parts of your brand guide into every prompt. With a connection, the brand is read directly, every time.
How does the connection work?
The connection uses MCP, the Model Context Protocol. MCP is an open standard that lets AI assistants talk to other software in a safe and structured way. BrandDeck offers an MCP connection, and Claude knows how to use it. You do not need to know anything about the technical side. You only copy a code from one place to the other.
How do you connect Claude to BrandDeck?
You connect Claude in five steps. The video above shows the same steps.
- Create a code in BrandDeck. Go to [Check: where in BrandDeck, for example workspace settings › Integrations] and create a new connection code.
- Copy the code. Copy the code to your clipboard. Treat it like a password, because it gives access to your workspace.
- Find connectors in Claude. Open Claude and go to the settings where you manage connectors. [Check: exact menu path in Claude, for example Settings › Connectors.]
- Add a new connector. Create a new connector, paste the code from BrandDeck and give the connection a name, for example "BrandDeck".
- Press OK. The connection is live. Claude now has access to the brands in that workspace.
What can you do once Claude is connected?
Once Claude is connected, you can work on your brands by asking, in plain language. A few examples:
- "Add a color block to the Acme brand with these five colors."
- "Write a tone of voice section based on this interview."
- "Update the mission text on the brand page."
- "What fonts does this brand use, and for what?"
- "Write a LinkedIn post that fits this brand."
The first three write to BrandDeck. The last two read from BrandDeck. That is what makes the connection useful: you can build a brand with AI, and then use that same brand in everything AI writes for you.
Is the connection per workspace?
Yes. Each connection is linked to one BrandDeck workspace. Claude can only see and change the brands inside that workspace. Do you work with more than one workspace, for example one per client? Then you create a separate connection for each workspace you want to use with Claude.
A separate connection per workspace also keeps things safe. A connection for one client never touches the brands of another.
Does it only work with Claude?
No. The video shows Claude, but BrandDeck works with any modern AI tool that supports MCP connections. That includes tools like ChatGPT and Gemini. The steps are similar: create a code in BrandDeck and add it as a connector in your AI tool. See all options on the integrations page.
Tips for working with AI in BrandDeck
- Fill in the brand basics first. The better your brand foundation, the better Claude writes. Mission, values and tone of voice make the biggest difference.
- Name the brand in your prompt. In a workspace with several brands, tell Claude which brand you mean.
- Check before you publish. Claude works fast, but you stay the brand director. Read what it changed before a brand goes live.
- Use draft brands to try things out. Let Claude build a new brand as a draft. Nobody else sees it until you take it live.
What to do next
Now that Claude is connected, read how to use AI for brand content without losing your brand identity. Or start with the basics and learn how to add a logo.